Open and Regulated Online Casinos in Alberta Begin to Materialise
Within a few short weeks, the process to bring an open and regulated online gambling market to Alberta has started to materialize. Even though nothing concrete has occurred yet, the plan is further than it was a month ago. The process started in February already when Nally attended the London ICE gambling conference. The Alberta Minister met with various heavy hitters in the industry, including Doug Downey, the Ontario Attorney General. Bouncing ideas around, Downey took the lead in educating Nally about what the best Canadian online casinos and sportsbetting sites in Ontario have brought to the table since April 2022.
Nally showed interest in picking Downey's brain, which stems from receiving a mandate letter from Danielle Smith, the Alberta Premier, last July. Smith expects Nally to finalize Alberta's online gambling strategy which forms part of the 10 initiatives that she expects Nally to deliver on. The initiative includes working together with indigenous partners, indigenous and provincial revenue generation, and developing and implementing the online gambling strategy in Alberta, focusing on responsible gambling.
Potential of Online Gambling in Alberta Intrigues Operators
Not shy to show interest, PointsBet Canada vocalised joining the online gambling market in Alberta. The operator based in Australia included a section named Canada Business Review in its first-half 2024 financial performance report. The slide titled Canada Opportunity featured in the presentation included a map of Canada.
British Columbia is highlighted in red, while Alberta and Ontario are blue. An accompanying blurb states that Ontario accounts for 38% of the population in Canada. Expanding to BC and Alberta would respectively add 12% and 14%. Together, the three provinces account for 64% of the entire population in the country.
According to projections by PointsBet, Alberta will add 11% towards the net gambling revenue of the nation. 12% by BC and 53% by Ontario, which totals 76% of the NGR of Canada. The desire for Alberta to join Ontario continues to grow, and it is not only within the province. Nally agrees with the views of industry players that the ideal iGaming destination is the Western region.
The office of the minister shared back in February that Alberta could be the leading iGaming hub with an emphasis on a free market and openness. Adding streamlined regulations, low corporate taxes, and high disposable incomes. Such conditions allow Alberta to establish itself as a premier iGaming destination.
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