Play Alberta Becomes Official Partner of Four Sports Teams
Play Alberta has recently inked a long-term deal with Calgary Sports and Entertainment Corp (CSEC), who is the owner of all professional sports teams within the Canadian province. Through the partnership, Play Alberta is set to be the exclusive online gambling and sports betting partner of 4 Calgary-based teams in 3 different sports.
The Calgary Flames in the NHL will feature the responsible gambling programme of the Alberta Gaming, Liquor, and Cannabis (AGLC), GameSense, on home helmets while home jerseys will come with the Play Alberta insignia. The Calgary Roughnecks in the National Lacrosse League, the Calgary Wranglers in the American Hockey League, and the Calgary Stampeders in the Canadian Football League will include the Play Alberta logo on all their uniforms.
Chief executive officer at AGLC, Kandice Machado, stated that there is significant importance to promote responsible gambling efforts within the online gambling industry. She's proud of AGLC's initiatives to make GameSense more visible. She also believes it's a huge accomplishment as GameSense is renowned for promoting healthy gambling habits in person and online, including the responsible gambling platform of AGLC, over the course of the partnership.
Robert Hayes, the CEO and president of CSEC, added that the partnership with Play Alberta, through GameSense, will equip all fans with the necessary knowledge when they want to participate in gambling while supporting their home team. Robert is both excited and proud with the partnership with Play Alberta, making cheering for teams more fun and enjoyable while generating revenue that will support Albertans quality of life.
Pollard Banknote Limited's Partnership with AGLC
Pollard Banknote Limited has recently partnered with AGLC to release four new games on the official Play Alberta website. These new titles are the first releases from the Pollard Digital Games Studio that will go live within North America. The new games include Lucky Forest, Bacon Me Crazy, Sizzling Hot 7s, and Royal Court Riches. The new titles further build on the existing partnership between AGLC and Pollard Banknote, including the support and delivery of the AGLC's online gambling site through its joint venture entity NPi (NeoPollard Interactive). The partnership with AGLC includes a variety of managed services, such as acquisition and retention marketing, player support, and website management.
BCLC Sportsbook is the Official Partner of the 111th Grey Cup
The British Columbia Lottery Corporation (BCLC) and the Canadian Football League (CFL) have agreed on a partnership that will make PlayNow Sports, BCLC's online sportsbook, the official sports betting partner of the renowned 111th Grey Cup. The prestigious event will be held on Sunday 17 November.
The BC Place Stadium in Vancouver will host the 111th Grey Cup. It's the first time the event is held in British Columbia since 2014. The BCLC, who is the newest authorised online gambling operator to form a partnership with the league and the only legal gambling platform in the province, also supports the Vancouver BC Lions football team.
The BCLC chief operating officer, Dan Beebe, stated that the BCLC is full of pride to have PlayNow Sports as the sports betting partner for the upcoming 111th Grey Cup. BCLC is a social-purpose company who works daily to generate win-wins that serves the greater good and has the best interests at heart when it comes to the community. BCLC is thrilled to assist in bringing together CFL and BC Lions fans from across Canada in the spirit of community and celebration at the Grey Cup Festival this year.
The CFL chief revenue officer, Tyler Keenan, added that responsible sports betting and the entertainment value it provides is a vital part when it comes to the future of CFL fandom. CFL's work with the BCLC gives fans a deeper connection to the sports league while strengthening its efforts to support British Columbians through valued services and programs they rely on each day.
Proline Sportsbook Launched Across all BC Lottery Terminals
The BCLC has recently launched the Proline digital retail sportsbook across all lottery terminals in British Columbia. Proline provides sports betting options and new offerings that were previously available on the Sports Action website operated by the BCLC. The British Columbia Lottery Corporation manages and conducts commercial gambling in the province, including sports betting through PlayNow. For the first time, retail locations will offer dynamic odds, single-event betting, totals and props, point spread, money line, oddset 3-outcome, oddset 2-outcome, and toto.
